Journal
Insights
Thinking on brand strategy, digital marketing, SEO, GEO, customer experience, the psychology of communication and business growth.
SEO vs GEO: What Small Businesses Need to Know About Being Found Online
Search engines and AI tools both help people find you, in different ways. Here is what each needs from your business.
Everything Communicates: why every touchpoint shapes your brand
Your name, your website and your replies all say something about you. Here is how to make them say the same thing.
More articles coming soon.